Viral marketing and viral advertising are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of virus or computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames,ebooks, brandable software, images, or even text messages.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create viral messages that appeal to this segment of the population and have a high probability of being taken by another competitor.
The term «viral marketing» has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing on-line combined with undermarket advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm.
Για πιο σωστή δουλειά, φτιάχνεις και ένα αληθοφανές χάππενιγκ και …μια χαρά!
(Μέχρι να σε πάρουν πρέφα!)
Και ο νοών νοείτω!
Πάλι καλά δηλαδή που δεν πλάκωσε η 71η Αερομεταφερόμενη Ταξιαρχία του προηγούμενου post!